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Privacy Policy

Last updated: January 8, 2026

At Pure Desire, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

We collect information you provide directly to us, including:

- Name and contact information (email address, phone number, shipping address) - Payment information (processed securely through our payment provider) - Order history and preferences - Communications you send to us

We also automatically collect certain information when you visit our website, including your IP address, browser type, device information, and browsing behavior through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to:

- Process and fulfill your orders - Send order confirmations and shipping updates - Respond to your questions and requests - Send promotional emails (with your consent) - Improve our website and products - Detect and prevent fraud - Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share your information with:

- Service providers who assist with order fulfillment, payment processing, and shipping - Analytics providers to help us understand website usage - Legal authorities when required by law or to protect our rights

All third-party service providers are obligated to protect your information and use it only for the purposes we specify.

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookies through your browser settings, though disabling cookies may affect website functionality.

Types of cookies we use: - Essential cookies for website operation - Analytics cookies to understand usage patterns - Marketing cookies for personalized advertising (with consent)

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Payment information is encrypted and processed through secure, PCI-compliant payment processors.

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order information is retained for accounting and legal compliance purposes.

7. Your Rights

You have the right to:

- Access the personal information we hold about you - Request correction of inaccurate information - Request deletion of your information (subject to legal requirements) - Opt out of marketing communications - Withdraw consent for data processing

To exercise these rights, please contact us at the email address below.

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

Privacy Questions?

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

[email protected]

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